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About Nectar

Shannon Ritchie

Founder & Strategy Consultant


I’m a policy wonk, tech lover, progressive advocate, and ambivert (yes, it’s a thing). I strive to make a difference in people’s lives and use my expertise and skills to help fellow do-gooders better engage their community. As a bit of a data nerd, I enjoy popping open the hood on websites and social media accounts to see how users interact with organizations online. But data has limitations and I’ve found ways throughout my career to put storytelling at the forefront of any online engagement strategy.

Most recently, I was the Director of Digital and Innovation with AJ Fletcher Foundation. I created a strong online presence, digital content strategy, and advised and led digital projects for many of the foundations’ partners and grantees. I also founded SpeakUp NC, a project to elevate public discourse using the expertise from nonprofit leaders. Prior to joining the foundation, I co-founded and directed strategy for The Vote Against Project; and received a master’s from the Sanford School of Public Policy. I’ve also worked at City Year and Harvard Law School and served as student body president at Wake Forest University. When I take a break from my laptop, you’ll find me savoring the outdoors across the state, pretending I know how to grow food in my back yard, unwinding at various yoga studios in Durham, and wrangling two spirited and wonderful children.

“Shannon is a brilliant thinker and capable navigator of expectations. We worked together on a cutting-edge and innovative project at the intersection of digital media, traditional media, and the nonprofit world–none of which integrate easily with the other two. Despite the complexity of the project, she brought people together and built something great, shepherding it from inception to success through a variety of improving iterations.”

If you don’t have a strategy that links digital communication to your mission, I’d love to help.

I’ll bring the dry erase markers.

Let’s Talk